Thursday, December 26, 2024

HitTail Alerter is a companion software product that takes the popular free web site tracking software package TraceWatch to another level by notifying you of new keywords visitors are using to find your web site, and also providing a complete visitor tracking solution.

What is a Hit Tail?

A Hit Tail is a keyword phrase passed from a search engine (or any other web site) that contains the search words that were used to send that person to your web site but are different than those entered by the visitor.

For example: You might have a Hit Tail Variable named AdKeyword that was sent from Google^TM. Now AdKeyword contains the search term cgi script but your visitor actually entered cgi script software.

This is considered a Hit Tail because the terms are different. You should then consider changing any ad campaigns you are running since the keywords being triggered from the search engine are different than those entered by your visitor.

HitTail Alerter is NOT just a web stats program. It actually helps find other keywords and markets that you may not be aware of.

Why use HitTail Alerter?

• Find additional keywords (long tail keywords) that you can use to advertise your web site
• Monitor where your visitors are coming from so you can improve your advertising campaigns
• Saves you money on existing and future ad campaigns by notifying you of new keywords used by visitors
• Stop wasting money and find out if traffic you're paying for is really being sent to your web site

Screen Shots

Realtime Search Engine Query Information



Improve Your Ad Campaigns. See if your keywords match what people type into the search engines (HitTails). If not, add them to your campaign for usually less money.



See what other web sites are linking to your web site



See people that may be revisiting your web site by directly typing in your web site address



Here's a sample daily e-mail generated by the HitTail Alerter




Requirements

• Perl & mySQL
• TraceWatch which you can download or install for free

Installation:

HitTail Alerter automatically installs on your web site in seconds Or, follow the below instructions to install manually.

• Upload htalert.cgi to your cgi-bin folder
• CHMOD htalert.cgi to 755
• Edit htalert.cgi to the correct paths and settings you want
• Be sure the path permissions (CHMOD) you want to save any files to are set to 777

How can I have Google Adwords^TM send the keyword information to my web site?

Google^TM provides a built-in variable called {keyword} to your AdWords account. All you need to do is append your destination web site with that and your own variable. Like this:

http://www.your-web-site.com/software.php?AdKeyword={keyword}

Now when someone clicks on your Adwords ad, AdKeyword will contain the trigger phrase that was used to show that ad on Google^TM. HitTail Alerter can then keep track of this information and e-mail you reports daily, weekly, or monthly.



How can I receive daily, weekly, or monthly e-mails?

HitTail Alerter can automatically notify you two different ways. Both options are automatically generated for you in HitTail Alerter's Configuration.

Option 1:

Have your web site run htalert.cgi from the command line using CRON every day automatically.

HitTail Alerter e-mail command line usage:

htalert.cgi password days [email protected]

• password is the password you set in HitTail Alerter's Configuration screen
• days is the total number of days from the current date that you want HitTail Alerter to e-mail you the results
• [email protected] is the e-mail address you want your results e-mailed to

Example Usage:

htalert.cgi mypwd 7 [email protected]

The above command will login to HitTail Alerter using the password mypwd, gather the last 7 days of information starting with the current date, and e-mail the results to [email protected]

Some web sites may require that you entire the entire path to your cgi-bin folder and the htalert.cgi script. For example:

/folder/cgi-bin/htalert.cgi mypwd 7 [email protected]

Option 2:

Run HitTail Alerter from your web browser or have a service call the link for you each day, week, or month

HitTail Alerter e-mail web usage:

http://www.your-web-site.com/cgi-bin/[email protected]

This is almost exactly the same as the command line version above, but it is called from your web browser, in case you don't have command line access on your web site.

• area=email tells HitTail Alerter that you want the results e-mailed to you. This will always be the same.
• pw is the password you set in HitTail Alerter's Configuration screen
• days is the total number of days from the current date that you want HitTail Alerter to e-mail you the results
• [email protected] is the e-mail address you want your results e-mailed to

Thank you for your support!

Sally Robinson
The BLH Club

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